The Opening


When restaurateur Adam Jacoby approached us to help brand his new location, we were thrilled. A family operation with strong roots in the ranch-to-table style, they were looking to honor the original country kitchen in Melvin, TX while elevating it to an upscale hangout located in buzzing East Austin along the Colorado River.

The Show


Branding and Creative

Rich in family history and authenticity we spent hours with the Jacoby team to bring the design and brand to life. The family farm providing the high quality food was just as important to the design as the Austin location. Pulling inspiration primarily from roadside thrift and feed stores, we showcased the roots of the restaurant while highlighting the refined eye and sophistication of the dining experience.

We worked closely with Kris Swift, the interior designer, to develop a cohesive feel for the space and collateral. A modern take on vintage inspiration, this collaboration produced a renowned James Beard nomination in hospitality design.

Jacoby's Restaurant & Mercantile | Restaurant Branding | Finchform Co
Jacoby's Restaurant | Restaurant Branding | Austin, TX | Finchform Co.
Jacoby's Restaurant & Mercantile | Restaurant Branding | Finchform Co
Jacoby's Restaurant & Mercantile | Website Design | Finchform Co

The Wrap


Jacoby’s Restaurant & Mercantile opened to rave reviews and continues to astound. Check out some of them here and be sure to visit and enjoy the rustic, modern goodness.  Try the Melvin Mule cocktail.  It’s our favorite.

Services


Restaurant Brand Strategy & Design, Website Development and Design

Year


2014