The Opening
When restaurateur Adam Jacoby approached us to help brand his new location, we were thrilled. A family operation with strong roots in the ranch-to-table style, they were looking to honor the original country kitchen in Melvin, TX while elevating it to an upscale hangout located in buzzing East Austin along the Colorado River.
The Show
Branding and Creative
Rich in family history and authenticity we spent hours with the Jacoby team to bring the design and brand to life. The family farm providing the high quality food was just as important to the design as the Austin location. Pulling inspiration primarily from roadside thrift and feed stores, we showcased the roots of the restaurant while highlighting the refined eye and sophistication of the dining experience.
We worked closely with Kris Swift, the interior designer, to develop a cohesive feel for the space and collateral. A modern take on vintage inspiration, this collaboration produced a renowned James Beard nomination in hospitality design.
The Wrap
Jacoby’s Restaurant & Mercantile opened to rave reviews and continues to astound. Check out some of them here and be sure to visit and enjoy the rustic, modern goodness. Try the Melvin Mule cocktail. It’s our favorite.
Services
Restaurant Brand Strategy & Design, Website Development and Design
Year
2014
