One Nine Eight

When tasked with creating a new kind of community space along the bustling 680 corridor, we faced a fundamental question: how do you design a place that feels both welcoming and exclusive? The answer came through a three-tier concept that proves the future of hospitality lies in intentional connection, not exclusion.
Scope |  | |
The 198 project presents a unique challenge: creating a sophisticated "third place" that balances accessibility with exclusivity along the 680 corridor. Our design team developed a compelling fundraising pitch deck showcasing an innovative three-tier concept—from the publicly accessible "Maker" bar on the ground floor, to curated membership spaces, topped by "The Grove" exclusive rooftop bar. The presentation successfully communicates how this strategic progression from public to private creates multiple revenue streams while redefining the modern social club experience.

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Finchform Co is an independent branding and design studio based in Austin, TX. Our services include branding, creative direction, print and web design, illustration, packaging, and typography.
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