Please fill out this questionnaire as thoroughly as possible. This will begin to give us a clearer picture of your business, it’s goals, and your customers. 1About Your Business2About Your Customers3About Your Identity1. About Your BusinessName* First Last Your Email Address* What is the name of your business?*What name do you want to use for your logo?Website Have you created a website or purchased a domain name yet? 1. What does your business / product do?If you had just 30 seconds to explain your product to a customer, what would you say?2. What problem do you solve for your customers?What is the purpose of your existence (other than to make money)?3. Who are your 3 main competitors (direct or indirect)?What do you like about their presence? What do you dislike about their brand identity?4. What about your background or product or service sets you apart from your competitors?Why should your prospects buy from you or engage with you?5. Is there a unique story behind your business or business name or logo?People connect through stories. Storytelling is an effective way to create and sell a brand image.6. Share 5 adjective or words that best describe your company.8. Do you have any market research about your ideal client or your product/business that you can share with us?If this information is sensitive FFCo will sign a non-disclosure agreement.1. About Your Customers9. Describe your ideal customer?10. What is the primary message you want to convey to your customers?This does not have to be just a verbal message. This is about how they want customers to feel each time they interact with the business.12. Share 5 adjective or words that best describe your ideal customer.1. About Your Identity13. What is the purpose behind this project? Why now?14. Do you have specific guidelines do’s and don’ts about the colors and other elements of brand identity?15. If you have an existing brand/identity, why isn’t it working for you?16. Please share 3 links of brand whose brand identity inspires you. What do you like best about them?17. Please share 3 brands/logos that you thought were weak, and what made you feel that way.19. Using 5 adjectives or short phrases, describe your brand’s desired look and feel.File Uploads Drop files here or Select filesMax. file size: 100 MB, Max. files: 4. Please attach any pertinent files that might help discover your brand further.
